Handry Satriago On Business in Indonesia

Dalam beberapa wawancara baik di media elektronik maupun cetak, Handry sering menjelaskan keinginannya untuk menjadikan Indonesia sebagai “Now Market” ketimbang sekedar sebagai” Future Market”.

Di sela-sela perjalanan dinasnya ke Crotonville, NY, Handry menyempatkan untuk membeberkan beberapa hal terkait perkembangan bisnis di Indonesia secara global. Termasuk sedikit ide untuk mengubah Indonesia menjadi “Now Market”. Berkolaborasi dengan konsumen serta mengembangkan bakat-bakat lokal menjadi fokus dalam kultwitnya pada 13 Agustus 2012 yang lalu.

Sepertinya kunjungan ke Crotonville kali ini adalah kunjungan ke GE University. Salah satu lembaga pengembangan kepemimpinan internal GE yang dikembangkan oleh Jack Welch. Di Indonesia bisa di analogikan dengan Lemhanas untuk bidang pertahanan, Sesko untuk kalangan militer dan Sespim untuk kepolisian.

1. As we are gathering here in Crotonville with our customers from around the world, I’d like to share some stories about Indonesia.#bizindo

2. Indonesia is known as interesting market for companies around the world…the question is just how do they do the business there.#bizindo

3. For many companies, Indonesia is always become a future market…due to big population and natural resources. #bizindo

4. Well, the problem with that “future market” is some of the companies will invest, develop local talent, etc..”in the future”. #bizindo

5. The implication for those who treat Indo as “future market” makes their growth strategy is not fully “engaged” w/ Indo growth. #bizindo

6. Many companies rely on statistics and media or consultant information on Indonesia to determine their strategy there. #bizindo

7. Business is not just based on statistic and numbers alone…you really need to be in the market and grow together with them. #bizindo

8. We have a vision to treat Indonesia as the “NOW market”, where we commit to engaged and grow together w/ Indonesia. #bizindo

9. Engaged mean, we want to create the business, develop the market, together..& develop the local talent to become global leaders. #bizindo

10. Grow together mean like Leonardo Di Caprio said to Kate Winslet in Titanic Movie…”You jump I jump!”. It needs a courage. #bizindo

11. “Grow together” need Courage to take a risk, to learn, to invest, and to trust the local team to lead the growth. #bizindo

13. Treating Indonesia as a NOW market need a positive mindset…an optimistic view. Pesimistic and sarkastic will not work. #bizindo

14. The fact is, this country has 240M people, growing middle class, GDP growth 6-7%, and abundance natural resources. #bizindo

15. Sure, the corruption practices is still there, some extrimist exist, bureucracy is bad, execution of projects are slow..#bizindo

16. But again, that’s how do we treat a market..whether you want to wait until everything is ready, or you build it together. #bizindo

17. For us, we choose to build it together…We put the optimistic mindset. We are growing tremendously in Indonesia since then. #bizindo

18. The Japanese use that mindset in the 70’s. The Korean in the 90’s…they are the key players in Indonesia. #bizindo

19. Doing the business in Indonesia need a mindset to build the country together…if the customer grow, you will grow as well..#bizindo

20. Localization doesn’t mean only invest in making things in the country…most importantly, is to develop the people, the talent. #bizindo

21. Being “local” is a great challenge. The credo now is to globalize your business, you need to globalize the brain. #bizindo

22. Build the local talent, promote them to be global leader, learn together, and engaged with them…not only playing golf🙂 #bizindo

23. Doing business in Indonesia is growing together with Indonesia. Contribute to the the economy, infrastructure, and people. #bizindo

24. Doing business in Indonesia is working with customers to find the oppty together, that can give mutual benefit. #bizindo

25. Sometimes customer is not running as fast or as good as the international standard…don’t give up and being pesimistics. #bizindo

26. Actually investment is also about sharing knowledge and upgrade the capability of your customers. #bizindo

27. Those who has the stamina to learn and grow with the customer, will win at the end…because business is about sustainability. #bizindo

28. Indonesia business is on the road to be better…probably not as fast as most the companies want, but that’s the game. #bizindo

29. I am optimistic, and will continue to learn and grow with the local talent. They are the one who will bring a better Indonesia. #bizindo

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